Skip to content
Exit Advisory Group

Business sales & brokerage

Sell a business in Australia

When you sell your company you want it handled confidentially, by experts, and you want the final number to reflect the years you actually put in.

Australian Financial Services Licence 700378
$1.5B+in transactions our team have been involved in
As featured in
Australian Financial ReviewForbesSmartCompanyFinancial StandardDynamic BusinessYahoo FinanceThe CEO MagazineFirst 5000

To sell a business in Australia, you prepare it the way a buyer will assess it, take it confidentially to a small pool of genuinely qualified buyers, and run a competitive process that earns the right price and the right terms.

You have spent years building this, and the sale should do that work justice. Exit Advisory Group runs the whole process alongside you, with senior advisers who have done it many times, access to buyers you would never reach on your own, and complete confidentiality from the very first conversation. Below: when to start, how the process runs, and the proof.

What’s driving your decision?

When is it the right time to sell your business?

  • You are thinking about retiring, or you want your time back
  • The next stage of growth would take more money, time and energy than you want to put in
  • You have received an unsolicited approach and want to know what the business is really worth before you respond
  • A shareholder or partner wants out, and you need a clean way to handle it
  • You want to de-risk, take some capital off the table, and keep building the rest
  • You are ready for the next chapter and want to leave the business in good hands

If two or three of those sound like you, a confidential conversation is the low-risk way to find out where you actually stand.

Why choose us

Senior advisers who have run these deals before

A sale this important should be handled by someone senior from start to finish. At Exit Advisory Group you work directly with an experienced adviser who runs your deal from the first conversation through to settlement, and stays close to it the whole way.

The boutique difference

A small number of mandates, run by senior people

We are not a volume brokerage running thousands of listings and a call centre of junior brokers. Exit Advisory Group takes on a small number of mandates at a time, so one experienced adviser runs your sale from the first conversation to completion, backed by the credentials that carry weight with buyers, banks and courts.

Simon Bedard, Managing Director of Exit Advisory Group and Registered Business Valuer

Simon Bedard, Managing Director of Exit Advisory Group. Simon leads the firm’s M&A advisory practice and has led the sale of businesses across software, energy, manufacturing and professional services. He is the National Chair of the Australian Institute of Business Brokers (AIBB), a Registered Business Valuer (RBV), a Licensed Business Broker, and the author of Exit Like an Expert. He hosts the Buy Grow Sell podcast.

View Simon’s profile

Simon leads a strong bench of senior M&A advisers who run these deals day to day, across valuation, value building and the sale itself. You are matched with the adviser whose sector experience fits your business, and you work with that adviser from the first conversation to completion.

Credentials that matter for your business sale

AFSL 700378Australian Financial Services Licence
Exit Advisory Group holds Australian Financial Services Licence (AFSL) 700378, granted by ASIC. That oversight sits behind every engagement and gives your sale added standing with financiers, regulators and buyers.
RBVRegistered Business Valuer
An accreditation from the AIBB for specialists who value businesses to a professional standard. It is why an appraisal from Exit Advisory Group carries weight with buyers, banks and courts that a broker's estimate never will.
AIBBAustralian Institute of Business Brokers
The national body for business brokers and valuers in Australia. Simon Bedard is its National Chair.
IVSInternational Valuation Standards
The global framework for how a valuation is scoped, evidenced and reported. Where a valuation underpins the sale, it is prepared in accordance with the International Valuation Standards (IVS).

Proof

Deals we have run, and what they returned

$1.5B+
in transactions our team has been involved in
100+
years of combined experience
2016
established

In over 90% of the deals Exit Advisory Group has managed, the buyer was someone the client had never heard of before the process started. Those buyers are sophisticated. They look at the quality of the business, the stability of its earnings and the story of how it was built. Reaching them is the whole point of running a proper process rather than waiting for the phone to ring.

Australian automotive software platform sold in a competitive process

Case study · Automotive software

A $3M offer became a $15.5M deal

An Australian automotive software business held an unsolicited $3M offer. Exit Advisory Group repositioned it against the wider second hand car wholesale market, ran a competitive process and closed at $15.5 million, five times the opening offer. Lead adviser: Mark Levitt.

Read the case study
Brooks Australia, a family-owned fire detection business acquired by Ei Electronics

Case study · Brooks Australia

45%

Sold almost 45% above initial valuation

Brooks Australia, the leading supplier of fire detection products in Australia and New Zealand, family-owned into its second generation, was sold to Ei Electronics. The offer came in almost 45% above initial valuation estimates, completed ten months after going to market. Lead adviser: Simon Bedard.

Read the Brooks Australia case study
Electrical infrastructure company acquired by a publicly listed industry player

Case study · Electrical infrastructure

~90 days

A listed acquirer in just over 90 days

After an approach from one buyer, the owners of an electrical infrastructure business engaged Exit Advisory Group to test the market properly. A structured process closed the sale with a publicly listed industry player in just over 90 days.

Read the case study

More outcomes across software, energy, manufacturing and professional services are in our client case studies.

Simon Bedard and the Exit Advisory Group team did a brilliant job assisting me in the sale of my consulting business. I couldn't be happier with the result, delivered through their depth of understanding, and complete professionalism throughout.
Paul NelsonPaul NelsonFounder & MD, Fuller Brand Communications
We worked closely with Mark Levitt, a Principal Adviser at Exit Advisory Group. He was fantastic and really took the time to understand our business. Exit Advisory Group has an efficient process and was able to put our business in front of very targeted strategic acquirers. I would highly recommend them to anyone looking to exit their business.
Samantha LamondSamantha LamondCEO, Energy360
Simon assisted in the sale of my business to a long-term employee in 2023, mentoring both of us through the process. It was a completely new experience, and I was so glad he had been recommended to us. He reassured us that the challenges we faced were completely normal, made really helpful suggestions on lawyers and other advisers, and last but not least helped me retain my sense of humour throughout.
Charlotte G.Founder & former owner, Fundraising Research & Consulting

The process

How we sell your business

A good sale is a managed process, not a listing. Here is how we run it, and what we need from you at each stage.

  1. Confidential appraisal and strategy

    We assess the business the way a buyer will, agree a realistic value range, and set the timeline and the terms worth aiming for. Everything is confidential from the first conversation.

  2. Confidential data room and internal due diligence

    Before we approach a single buyer, we document the business properly: financials, contracts, IP and structure, organised and internally reviewed. A negotiation is won in the research phase, and this step means there are no hidden surprises for a buyer to find later.

  3. Prepare and position

    We get the business sale-ready and build the information memorandum: the evidence-based story of its value, its earnings and its growth.

  4. Confidential, targeted buyer outreach

    We approach a defined pool of qualified strategic and financial buyers under confidentiality, not whoever happens to be browsing a listing. This is where the buyers you would never reach alone come into the process.

  5. Vet buyers and build competitive tension

    We qualify each party, release sensitive information in stages, and run a structured process so genuine competition works in your favour.

  6. Negotiate offers and terms

    We manage the offers so you negotiate from a position of strength, with the terms protecting your outcome, not just the headline price.

  7. Deal structuring

    We work through the structure of the deal, earn-outs, warranties and transition arrangements, so the agreement protects you well beyond settlement day.

  8. Due diligence and completion

    We manage the buyer's due diligence and settlement through to completion, keeping the deal on track and your interests protected.

Most sales run six to twelve months from launch to settlement. Preparation before you go to market, including the data room, often makes the biggest difference to both speed and price.

What you get

What’s included when we run your sale

  • Confidential sale strategy and timeline
  • Internal data room and due-diligence preparation
  • Professional information memorandum
  • Targeted, qualified buyer outreach
  • Offer, term and deal-structure negotiation
  • Due diligence and settlement management

What that gives you

  • Access to buyers you would never reach alone
  • A stronger price and better terms through genuine competitive tension
  • A confidential process that protects your team, your customers and your reputation

Request a confidential appraisal

A private, no-pressure conversation with a senior adviser. Not a sales pitch. We talk through your situation, what your business could be worth, and the right next step. Everything you share stays strictly confidential.

Request a confidential, no-obligation appraisal

Confidential · No obligation · You deal directly with a principal

Every conversation is strictly confidential. There is no obligation and no pressure. You work directly with the adviser who runs your deal, and sensitive information is only ever released to qualified buyers, in stages, once you are ready.

Common questions

Common questions about selling a business

Still have questions? Talk to an adviser on a confidential call.

How long does it take to sell a business?

A well-prepared sale typically takes six to twelve months from launch to settlement, depending on the size and complexity of the business and market conditions. Preparation before going to market, including the data room, often makes the biggest difference to both speed and price. Some strategically clean deals move faster; one of our electrical infrastructure sales closed in just over 90 days.

How do you keep the sale confidential?

We approach buyers under confidentiality agreements and release sensitive information in stages, so staff, customers and competitors are not alerted before you are ready. Confidentiality is set from the first conversation, not bolted on later. It is central to how we run every process.

How do you find and vet buyers?

We map the strategic and financial buyers who would value your business most, then approach them under confidentiality rather than waiting for inbound interest. Each party is qualified before any sensitive information is shared. In over 90% of the deals we have managed, the eventual buyer was someone the client had never heard of before the process started.

How does the sale process work?

Eight stages: a confidential appraisal and strategy, an internal data room and due diligence, preparation and positioning, targeted buyer outreach, buyer vetting and competitive tension, negotiation of offers and terms, deal structuring, then due diligence and completion. You work with one experienced adviser throughout. The full step-by-step is set out above.

What are the advisers' credentials?

Simon Bedard, who leads the practice, is a Registered Business Valuer, a Licensed Business Broker and the National Chair of the Australian Institute of Business Brokers. He works alongside a team of senior M&A advisers, and you are matched with the one whose sector experience fits your business. Where a valuation underpins the sale, it is prepared in accordance with the International Valuation Standards (IVS).

Will you undersell my business?

No. We start by assessing the business the way a buyer will, agree a realistic value range, then run a competitive process so serious buyers compete on both price and terms. That structure, rather than a single early offer, is what protects your final result. The Brooks Australia sale came in almost 45% above initial valuation estimates.

How do your fees work?

Fees are set to the size and scope of the engagement, and we walk you through exactly how they work in your first confidential conversation. There are no surprises, and no cost to have that conversation.

Still have questions? Request a confidential appraisal

Looking to buy a business? Register your buyer preferences and we will match you to current and upcoming opportunities.

Register your buyer preferences

Have a confidential conversation about selling

A no-obligation conversation with an experienced adviser. We will talk through your situation, what your business could be worth, and the right next step. Everything you share is strictly confidential.