The short answer
Terry Dry traces his journey building Fanscape, a pioneering social media agency, and navigating a successful million-dollar earn-out during challenging market conditions.
Key takeaways
- How Terry shifted from making music to making money at the dawn of social media
- When, where, and why you’ll need to consider an exit
- Tips on how business owners can get the most out of an earn-out
Listen to the podcast
45 minAbout this episode
Joining the podcast today is Terry Dry. Tune in for the delightful tale he tells of music, mayhem, and the rise of digital marketing during the late 90s and 2000s as co-founder of Fanscape, one of the very first social media marketing companies on the scene.
Yes, before Facebook. Yes, even before MySpace.
Terry and his partner, Larry, grew Fanscape from an initial $10K investment to an eight-figure acquisition by Omnicom, but not before they pivoted several times, made multiple mistakes, and finally came to his ‘a-ha’ moment that it was time to sell the business.
You’ll learn how he landed on his feet after a rather tumultuous financial period, and he’ll leave you with some healthy tips on how to navigate the complex world of earn-outs.
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About Terry Dry
Terry Dry started his career in the music industry at a major record label, Interscope/A&M Records (Universal Music Group), working his way up to VP, Artist Development before launching his first two companies: a music artist management firm, and one of the first-ever social media marketing agencies, which he sold to Omnicom.
He also recently launched and sold a SaaS capacity management business. He personally had to pivot, restart and get “unstuck” himself many times throughout his entrepreneurial journey, and it has become his passion to help others learn from his successes and failures.
He is now the Founder and CEO of Future Proof Advisors. His current company advises mid-market businesses and their owners on how to get “unstuck” and on an accelerated growth trajectory.
Connect with Terry Dry
About the show
Buy Grow Sell is hosted by Simon Bedard, founder and managing director of Exit Advisory Group, a boutique mergers and acquisitions advisory firm that helps Australian business owners value, prepare for and navigate a sale. Every conversation draws on real deals and the patterns behind them.
