BrandMatters
BrandMatters, a Sydney boutique market research and brand agency, was sold to Fuller Brand Communications. The acquirer was hand-selected through a confidential, targeted campaign that prioritised vision and values alignment.
Lead adviser: Simon Bedard
The short version
BrandMatters wanted an acquirer who shared the agency's values, not just its valuation. Exit Advisory Group ran a confidential, targeted campaign and the owners hand-selected Fuller Brand Communications as the partner to take the business into its next chapter.
Deal facts
Client
BrandMatters: a Sydney-based boutique market research and brand agency with a 20-year legacy at the point of engagement.
Challenge
BrandMatters' owners wanted to initiate a sale on their own terms. They knew the agency's values and the specifics of its client base mattered as much as the headline valuation, and wanted expert guidance to find a buyer who would honour both.
Approach
We ran a confidential, targeted marketing campaign. The brief was specific: a buyer with aligned values, a complementary vision and the expertise to take BrandMatters to the next level.
Rather than a wide auction, the process was a deliberate shortlist. The owners hand-selected Fuller Brand Communications as the ideal acquirer; values, vision and capability lined up.
Read more about the VALUE360™ framework we use to assess and lift transferable business value.
Outcome
BrandMatters was acquired by Fuller Brand Communications, an acquirer whose values, vision and capabilities mapped directly onto the agency's. The transaction marked a significant milestone in BrandMatters' 20-year legacy and gave the team a partner positioned to take the business forward.
Timeline
Confidential, targeted campaign culminating in a hand-selected acquirer.
“Simon Bedard and the Exit Advisory team did a brilliant job assisting me in the sale of my consulting business. I couldn't be happier with the result, delivered through their depth of understanding, and complete professionalism throughout.”
Paul Nelson, Founder & MD, Fuller Brand Communications
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Last updated . Case studies are reviewed at least quarterly; figures are taken from the original engagement and have not been embellished.