The short answer
Camilla Bowhill traces how she grew Nordic Fusion from a seasonal market stall to a $2.5M retail brand by managing margins tightly and building the disciplined operations that underpin real business value.
Key takeaways
- The steps needed to start a retail business from scratch
- Navigating co-owning a business with a partner – and staying friends afterward
- The trials and tribulations of the due diligence period, and how to mitigate deal fatigue
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40 minAbout this episode
“When you have a growing business, it’s 365 days a year.”
Camilla left a beloved international career in banking when her family had the tough choice of who was to stay at home with the kids. But instead of later re-entering the workforce, which can be scary, Camilla struck out on her own and started a business instead.
The Swedish entrepreneur brought a taste of Scandinavia to Australia, successfully growing a retail, wholesale and e-commerce store. But after 15 years of slow and steady growth, and $2.5M in turnover later, Camilla decided she had enough.
Learn about the different phases of her business growth, from navigating business partners, the rise of online shopping, and of course the rigours of due diligence for SMEs.
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About Camilla Bowhill
Camilla Bowhill built, and then sold her Scandinavian wholesale, retail and online business in gifts, homewares and fashion, Nordic Fusion, in about 2018.
This business prides itself on stocking original brands, with everything sourced from Scandinavia. The store showcases brands and designers that have been around since the 1950s, as well as new labels.
Currently, Camilla works as a financial broker at Sandcastle Finance, primarily focused on mortgage broking.
Connect with Camilla Bowhill
About the show
Buy Grow Sell is hosted by Simon Bedard, founder and managing director of Exit Advisory Group, a boutique mergers and acquisitions advisory firm that helps Australian business owners value, prepare for and navigate a sale. Every conversation draws on real deals and the patterns behind them.
