The short answer
Raj Goodman Anand explains how recurring revenue models and scalable technology infrastructure create businesses that command stronger valuations at exit.
Key takeaways
- How Raj and his business partner scaled their business quickly by building partnerships
- The power of focus – doing one thing really well
- Why Raj thought he didn’t get the best outcome for his first business exit
- His formula for scaling
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39 minAbout this episode
Are you familiar with John Warrillow’s Built to Sell? We are--and so is Raj Goodman Anand. Inspired by his fellow entrepreneurs building businesses, tech startups, and Saas subscriptions worldwide, Raj looks to well-known mentors and teachers before turning inward to get the job done.
Starting out as a humble software engineer designing video games--well before they were a thing--Raj’s first real venture into entrepreneurship involved nightclubs, dancing, and salsa. Now exited a wildly successful party planning and events business in the UK, Raj is focused on joining and supporting tech companies and Software-as-a-service models who are on the up-and-up.
With one successful exit under his belt and a growing business on the horizon, Raj took the time to chat to us about the lessons learned building and selling a business. Now much more well versed in traditional--and innovative--business models, pricing, and negotiation strategies, we talk about how his value received for his first sale could have been much higher with the right broker.
If you’ve ever turned to Google to help navigate a business sale or negotiation, this is the episode for you. Offering experienced-backed insight into the trials and tribulations of selling a business without the right team, Raj has learned some big lessons throughout his entrepreneurial journey that I just know you’ll find helpful.
Not sure what we mean by Saas models and subscription pricing? Tune into this episode to learn more about the booming world of content marketing and tech.
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About Raj Goodman Anand
Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that helps businesses sell better and grow faster.
An engineer by profession, Raj has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups, but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of €45m.
Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007), and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.
Connect with Raj Goodman Anand
About the show
Buy Grow Sell is hosted by Simon Bedard, founder and managing director of Exit Advisory Group, a boutique mergers and acquisitions advisory firm that helps Australian business owners value, prepare for and navigate a sale. Every conversation draws on real deals and the patterns behind them.
