The short answer
Rachit Dayal shares how he grew and sold a digital marketing firm built on culture and profitability, including the emotional and practical dimensions of exiting a business you built from zero.
Key takeaways
- How staying abreast of budding industry trends can yield high rewards
- Get back to basics: It doesn’t matter how fancy your tech is if no one needs your product
- How to make the right decisions in business evolution
- Creating more sophisticated - but organic - shareholder agreements
- A few of Rachit’s best book recommendations
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55 minAbout this episode
It’s 2005 and in the marketing world, TV advertising, media buying, and wining and dining clients is king. But rather than toe the line of traditional advertising, Rachit Dayal and his team at Happy Marketer dove into the “ignored” areas of marketing, including analytics, CRMs, and other MarTech areas.
As Singapore’s first Google-certified advertising and analytics professional, Rachit grew Happy Marketing to $10M in annual sales before finding himself in the middle of negotiations for an exit he didn’t intend to have.
In this episode, we talk about how to make future-proof business decisions, what to do in business partner divorces, as well as how to approach an exit when you didn’t want to leave the business.
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About Rachit Dayal
Rachit Dayal is an award-winning entrepreneur, marketer, and investor. Rachit successfully grew his digital agency from $0 to $10 million in sales over 10 years before a successful acquisition by Dentsu Asia.
As Singapore’s first Google-certified advertising and analytics professional, Rachit helps brands in Asia drive significant results from their digital marketing by using the latest technology and creativity.
Through their proprietary approaches to digital marketing, they have helped more than 5,000 executives grow their business.
Connect with Rachit Dayal
About the show
Buy Grow Sell is hosted by Simon Bedard, founder and managing director of Exit Advisory Group, a boutique mergers and acquisitions advisory firm that helps Australian business owners value, prepare for and navigate a sale. Every conversation draws on real deals and the patterns behind them.
