Do you know all of your customers by first name? If you do, you might actually be driving down the value of your company.
Why is this?
Well, if you think about it, most business owners are usually the best person at sales.
And it's, you know, understandable, right? I mean, they know the business the best and the products the best.
They're more committed than any employee will ever be.
And so that authenticity, that knowledge, those skills transfer. And customers love you for it.
They even ring up and ask for you by first name.
The challenge is that if you ever want to sell your business, there is a massive reliance on you to keep doing what you're doing so the company will continue to generate its profits.
That scares off the buyers. It causes a lot of risk and a lot of concerns.
In a study of over forty five thousand businesses, we've shown that companies where the customer doesn't know the owner at all, are getting offers around 55% higher than where the owner is the central point of contact.
So if you'd like to know how to build a scalable business, if you want to learn more about how to get yourself out of the hot seat and build a team around you that can deliver the results, reach out. We'd love to start a conversation.
How we help business owners
At Exit Advisory Group, we help entrepreneurs successfully grow and exit their business. We can help you:
Speak to an Expert on our team to understand more
At Exit Advisory Group we help entrepreneurs maximise company value and exit at the top of their game.
We do this by giving business owners the tools and strategies to design more profitable, efficient and enjoyable businesses to own - that are also less dependent on them. When they choose to exit, they are in the best position to unlock the wealth in their business and be rewarded for their hard work.
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