Cash in a Crisis - How this Residential Painter came up with a considered and creative solution

How do you get cash into your business while being thoughtful about the current environment?

Here’s a great story...

A residential house painter found his work drying up. So he took the down time to do some business ‘spring cleaning’

He looked back at the last 500 jobs his company had done with before & after photos. 

Then he reached out to those clients.

He was not making a sales call.

In fact, he was genuinely touching base, asking after their health and their family during these uncertain circumstances with COVID-19. He was also checking in to see if it was still ok to use the before and after photos on his website and other social platforms.

It seemed to be the ideal time to clean up his marketing assets.

Part of this ‘tidy up’ also saw him move all his contacts into a CRM to better manage the business & data. 

After a few weeks of fixing things up, getting his data in order & understanding his clients world, he proposed an offer to his database.