8 Ways to Make Your Business More Valuable than Your Industry Peers


Don’t rely on a ‘rule of thumb’ to predict the value of your business.

People often look to their industry, and the size of their company to assess what their company may be worth.

They’ll consider the average multiples other companies are getting, and use a common ‘rule of thumb’ to predict the value of their company.

Yet, time and time again we see companies that outstrip their industry multiple when they get sold. 

The reason for this is that there are more factors at play than just the industry ‘rule of thumb’. There are 8 core drivers that make the difference when it comes to the value of your business.

In fact, after analysing more than 55,000 businesses, it’s been found that getting these eight factors right can lead to acquisition offers that are more than twice the industry average.

If you’d like to know how your business rates against these drivers, a great starting point is to get your Value Builder Score.

This is a complimentary assessment tool which will benchmark your company against the 8 Drivers of Value. 

Companies that get a score over 80 typically get acquisition offers that are 71% higher than average scoring companies. 

Find out how your company scores first, then you can take steps to build real value in your business.

And feel free to send us a message directly if you’d like the Case Study on Jill Nelson. I’ll happily share it with you.


interested to know 
what drives the value of your business?

We invite you to take the Value Builder Score.

This is a powerful bench-marking tool that rates your business against the 8 Key Drivers of Business Value. Over 55,000 business owners have now taken this assessment.

The Value Builder Score shows you what your business looks like through the eyes of an acquirer. You'll discover what's silently dragging down the value of your business, or whether you have untapped hidden assets with the potential to increase value.

The great thing is, there's no cost to take your score and it only takes about 10 minutes to complete.

What you'll discover 

  • 1
    Ways to make your business more valuable than your industry peers
  • 2
    How to spot your company's hidden assets or silent killers
  • 3
    Where you are now, where you need to be, and how to achieve the business valuation of your dreams

At Exit Advisory Group we help entrepreneurs maximise company value and exit at the top of their game.

We do this by giving business owners the tools and strategies to design more profitable, efficient and enjoyable businesses to own - that are also less dependent on them. When they choose to exit, they are in the best position to unlock the wealth in their business and be rewarded for their hard work.

If you need advice on how to build a valuable, scalable and saleable business, book a confidential call with one of our advisors today.

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